Blast Product installed
In-Store Digital Signage: displays showing digital menu content
Digital Display Malls and screens positioned above the "what are we eating today" shelf. Content with featured menus and accompanying offers.
Located
COOP grocery stores throughout the Netherlands
When
Roll-out 2017
Business case
• Increase customer convenience
• Increase conversion
• Increase upsell
• Increase engagement
COOP measured results
• Substantial increase seen in up-selling initiatives
• Increase in customer loyalty in the store and after purchases
